Dog trainers often come to me for help with their private lessons. Commonly, a dog trainer will say, “I have this client coming in in a few days, Their dog is (name the behavior problem of choice), I know the owner needs more foundation, but I’m not totally sure what to do next.” Have youContinue reading “How to Feel More Confident in Private Lessons”
Category Archives: Business and Strategy
The Home Page Hack
There is one thing thousands of dog trainers have in common: They do not like sales and marketing. The good news is that all of us, even those who work alone, have at our fingertips a salesperson who has the potential to be highly effective. That salesperson is your website. The bad news is thatContinue reading “The Home Page Hack”
How to 10X Your Board & Train Success Rate
Here’s the scenario: You had a dog in your board and train for 4 weeks. Today’s the day for the go-home lesson with the family. The dog has been spot-on, hitting every command for you, and you are feeling great. Then the time comes for you to have the owner give it a try. They say, “Come!”……..nothing, “Place”……crickets….