Category: Business and Strategy
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The Rulebook No One Wrote: Rethinking Accountability in Dog Training
One of the most common frustrations trainers share is this: Clients struggle to be consistent with corrections. Sometimes the issue is assertiveness. Other times it’s simply follow-through. Either way, When clients hesitate with corrections, progress usually stalls. Unless you know how to turn hesitation into consistency—and consistency into real results.…
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Language Arts for Dog Trainers
The real work of a trainer is not simply to act as a translator between species, but to teach the human to become bilingual. When a person learns to move, speak, and structure interaction in dog-like ways, their cues require less effort, less rehearsal, less correction. The relationship itself becomes…
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Best Sales and Marketing Strategies for Dog Trainers
Dog trainers often face conflicting business advice, leading to strategic limbo that hampers growth. Decisions like pricing on websites should align with overall strategies. Inconsistent choices, such as pairing minimal descriptions with public pricing, can deter potential clients. Understanding effective strategies tailored to one’s business state is crucial for success.
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Thriving or Barely Surviving? pt. 2
Now it’s time we look at sales. Why is it important? Why do many avoid the topic? And most importantly, what can you do today that will turn the tides in your sales, your bottom line, and ultimately your freedom?
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Thriving or barely surviving?
Recently a young trainer posed this question to me: Are there common practices among trainers whose businesses are currently thriving versus those who are struggling to keep along? He asked this because I am in a unique position as a coach and consultant who specializes in working with dog trainers.…
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How to Feel More Confident in Private Lessons
Dog trainers often come to me for help with their private lessons. Commonly, a dog trainer will say, “I have this client coming in in a few days, Their dog is (name the behavior problem of choice), I know the owner needs more foundation, but I’m not totally sure what…
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The Home Page Hack
There is one thing thousands of dog trainers have in common: They do not like sales and marketing. The good news is that all of us, even those who work alone, have at our fingertips a salesperson who has the potential to be highly effective. That salesperson is your website. …
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How to 10X Your Board & Train Success Rate
Here’s the scenario: You had a dog in your board and train for 4 weeks. Today’s the day for the go-home lesson with the family. The dog has been spot-on, hitting every command for you, and you are feeling great. Then the time comes for you to have the owner…