-
Best Sales and Marketing Strategies for Dog Trainers
Dog trainers often face conflicting business advice, leading to strategic limbo that hampers growth. Decisions like pricing on websites should align with overall strategies. Inconsistent choices, such as pairing minimal… Read more
-
Thriving or Barely Surviving? pt. 2
Now it’s time we look at sales. Why is it important? Why do many avoid the topic? And most importantly, what can you do today that will turn the tides… Read more
-
Thriving or barely surviving?
Recently a young trainer posed this question to me: Are there common practices among trainers whose businesses are currently thriving versus those who are struggling to keep along? He asked… Read more
-
Negative Reinforcement and the Curse of Sisyphus
Sisyphus was the King of Ephyra, and he had a reputation for defying the Gods and being a bit of a trickster. One of his best-known exploits came at the… Read more
-
The Games We Play
There are two things that are important to understand about nature: First, nature is extremely efficient. Outside of the comfort of human households, calories are not easy to come by.… Read more
-
Reactive Dogs 101
What Causes dog Reactivity, and how to resolve it. With Tyler zMuto. Read more
-
All the Wrong Questions
The day after I posted the video that it included in the post, I started getting Instagram ads from a company proclaiming they would teach you the “best way to… Read more
-
There is No Missing Technique
And there’s no magical “method.” When I look back at the time I have spent over the past year coaching professional dog trainers, there is one thing that stands out… Read more
-
How to Feel More Confident in Private Lessons
Dog trainers often come to me for help with their private lessons. Commonly, a dog trainer will say, “I have this client coming in in a few days, Their dog… Read more
-
How to Stop Dog Owners from Sabotaging Their Progress.
One of our biggest challenges as dog trainers is keeping our clients from standing in their own way. There are a hundred variations of how this can manifest, and in… Read more